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Cory Forbes

Career Objective

I am seeking a Senior Business Development Manager position utilizing my experience in Business Development, Marketing, Sales, Product Management, and Senior Management. Results driven and dedicated to organizational excellence and leading companies through challenges and change. Core competencies include:

Professional Experience

Senior Business Development and Marketing Manager
Specialty Lighting
2013 – Present • Austin, Texas Area
  • Developed Marketing strategies and operational plans for new and existing products
  • Doubled new product sales by identifying data-driven industry trends and concurrently working with Engineering, Design and Sales to drive results
  • Implemented Salesforce as a CRM lead generation database focusing marketing, increasing leads and improving customer relationships leading to increased sales over 50%
  • Increased marketing leads over 50% effectively utilizing social media and Salesforce
  • Identified and defined product growth opportunities exceeding sales objectives over 25%
  • Implemented product goals & metrics to lead and motivate teams to achieve goals
  • Led concurrent teams of Engineering and Sales to test and validate all new products
  • Reduced cost of inventory $150k through new sales channel developing eBay customer store
Marketing and Sales Consultant
Forbes Properties
2004 – 2013 • Austin, Texas
  • Increased sales 75% creating marketing goals and metrics to drive business decisions
  • Developed Marketing and lead generation database increasing new customer sales 15%
  • Leads tripled & sales increased 33% implementing an effective social media & web presence
  • Increased revenue 25% partnering with HR clients establishing additional sales channels
  • Commercial and residential sales exceeded $6M annually
  • Closed 98% of client sales effectively understanding goals and exceeding expectations
  • Boosted sales 32% creating and implementing 11 micro Web sites
Senior Program Manager, Mechanical Engineering Dept.
National Instruments Inc.
2000 – 2004 • Austin, Texas
  • Section manager directing Mechanical Engineers, Sales and Marketing on multiple projects
  • Assessed market data and competitor products to implement business strategies and opportunities for additional revenue & sales
  • Evaluated product trade-offs and analyzed P&L to determine investment of resources
  • Communicated with senior management on new customer strategic market opportunities
  • Identified market opportunity in education industry and spearheaded project that opened up $10M sales channel
  • Responsibilities included identifying projects and technologies, facilitating decision making, and providing professional mentoring to develop staff
  • Implemented recruiting strategy that involved all members of the team in hiring and developing brightest talent. Increased morale and hiring retention by 30%
Senior Project Manager, Product Development
ION Geophysical
1997 – 2000 • New Orleans, Louisiana
  • Project Manager responsible for design, development, and testing of underwater electronic positioning systems and related electro-mechanical devices
  • Developed and coordinated concept, design, fabrication, assembly, testing, and customer deployment of key product components. Products exceeded performance and reliability requirements resulting in 20% increase in new business and future development
  • Implemented concept of self-directed production teams resulting in product ownership, increased productivity, cycle time reduction and overall positive employee morale
  • Managed deployment of new products with key customers and provided operations support
Mechanical Engineering Staff
Texas Instruments
1988 – 1997 • Dallas/Fort Worth Area
  • Executive Management participant on World Class Manufacturing steering team that originated core vision, strategies and implemented self-directed cross-functional teams
  • Staff Mechanical Engineer responsible for development, design and supervision of projects
  • Developed electronics packaging and implemented new materials for RF system exceeding mechanical and customer requirements of weight by 12% and a cost reduction of 23%
  • Budget responsibilities of $150M. Reduced operating overhead 10% by implementing cost reduction incentives for suppliers and manufacturing
  • Created internal supplier teams that reduced time to market 20% and improved cost 10%
  • Worked with Senior Management and implemented concurrent engineering groups that improved designs and resulted in easier to assemble parts and cost reduction of 20%


B.S., Mechanical Engineering
Louisiana State University
1983 – 1988

Activities and Societies: ASME

MBA Program Management
University of Dallas (10 Hours)
1989 – 1990
Project Management Professional
PMI (2019)

Volunteer Experience

School Board Member
Redeemer Lutheran Church
June 2010 – June 2017

Active school board member with the main objective to enhance the education of our students and the community as they come to know and love Jesus.

Phone: (512) 680-4935 | Email